Obsequential prides itself on a complete and total lack of transparency to all stakeholders alike and maintains strict adherence to three families of operating principles to ensure this:

• Ensure that customer facing representatives are fully regulated and controlled in their speech and actions
• If something goes wrong, hide this from the customer as long as possible and then offer a convoluted explanation
• Offer minimal explanation or path to resolution until forced to reveal facts to the customer
• At all times deny existence of software bugs or defects in any of the companies processes or information sources

• Do not permit the customer to see the sales process
• Do not allow customers to have a say or to influence product direction in any way
• Ensure that all future product direction is kept hidden from customers, partners and analysts

• Ensure that salesperson acts as gatekeeper between the customer and product development staff
• Ensure that all customers are kept apart and not allowed to communicate
• Create fear, uncertainty and doubt to close deals quicker and beat the competition

Force the customer to purchase on our schedule to ensure we benefit from the most favorable selling conditions